Diamonds at Jack Lewis Jewelers

5 Reasons Diamonds Remain the Best Gemstone for Your Engagement Ring

Maybe we’re getting ahead of ourselves, because if you’re engagement ring shopping, it’s possible you’ve read negative things about diamonds, and you’re not convinced they’re the right choice for you. We get it. But can we share our perspective? Despite what you saw on the Internet, diamonds aren’t the traditional engagement ring gemstone simply because of a clever marketing campaign by DeBeers in the 1940’s (more on that later). Rather, there are great reasons why diamonds remain the best gemstone to symbolize ‘forever’ in your engagement ring.

1. Diamonds are hard
2. Diamonds go with any outfit
3. Diamonds are rare
4. Diamonds are natural
5. Diamonds are sustainably and ethically sourced

1. Diamonds are Hard

   Most women want to wear their engagement ring every day. Even after getting married, they still keep wearing it alongside their wedding band. This means the center stone needs to be extremely durable and capable of withstanding accidental blunt force trauma into the sink, table, or desk. Because as careful as she’ll try to be, she’ll eventually crash it into something. The last thing you want is a ‘softer’ stone that looks amazing but unforgivingly cracks and scratches the first time you accidentally shut your hand in the car door. Diamonds are the hardest gemstone on earth, and also extremely scratch-resistant, making them perfect for everyday wear. For more on this idea, check out our CarterCast episode here:
   

   

2. Diamonds Go With Any Outfit

   Often overlooked and under appreciated about diamonds is that they’re clear and white, which makes them incredibly versatile with any outfit you want to wear. That green emerald, blue sapphire, or red ruby engagement ring might sound like a fun idea at the time, but after awhile, it might occur to you that your big green, blue, or red center stone doesn’t really go with that amazing dress and shoes you want to wear to the party. Clear white diamonds go with everything, so you’ll never have to think about this point ever again. 
   

3. Diamonds are Rare

   When considering whether diamonds are “rare,” Carter likes to remind people to look at the Moon. It’s big. You can clearly see that it’s full of Moon rock. There’s plenty of it. Now, if you use the logic often applied to diamonds, that means Moon rock isn’t rare. But that’s nonsense. Of course Moon rock is rare. Why? Because despite being able to clearly see that there’s tons of it available, getting to it, extracting it, and bringing it back to Earth seems like a pretty important part of the equation! The same holds true for diamonds. It’s not the presence of it, it’s the “getting to it” that drives rarity. Diamonds are formed in the mantle of the Earth over millions of years and require equipment, expertise and effort to sustainably and ethically extract. Just like Moon rock, that makes them extremely rare. See more of our discussion on diamond rarity here:
   

4. Diamonds are Natural at Jack Lewis

   This is a slightly controversial topic, but at Jack Lewis Jewelers, we do not offer lab-grown or synthetic diamonds. We proudly only offer natural, earth-formed diamonds. We have our reasons (which we’ll get into in upcoming episodes of the CarterCast), but for now, let’s leave it at this: the durability and rarity of diamonds symbolize the strength and uniqueness of your relationship. Similarly, the natural qualities of a diamond reflect your relationship too. Nothing about you is synthetic. And nothing about you was grown in a lab. Your love is the real thing. Your diamond should be too. #soapbox 
   

5. Diamonds are Sustainably and Ethically Sourced

   The diamond industry has come a long way. We think it should get credit for that. After all, if we continue judging an industry by the sins of its past even after it makes positive changes, what incentive is there to change? At Jack Lewis, we’re the first to admit the diamond industry hasn’t always been a force for good in the world. But we’ve also had a front row seat to its massive evolution, and we’re proud to tell that story if you’ll hear it. This is important, so we ensure any diamond that reaches the Jack Lewis showcase is 100% ethically sourced and 100% sustainably extracted (in environmental terms). See our CarterCast discussion here. 
   

   Durable, versatile, rare, natural and responsible…just like the two of you. Those reasons, and how they parallel your relationship, are why diamonds remain the best choice for an engagement ring gemstone.